Fretzel
Pitch Work

What is fretzel? salty pretzels

Problem? A similar product was launched in the market right before it. Fretzel has the same flavours as every other crisp and chips flooding the market.

Solution? We were inspired by our disappointment in the innovation of the product, and how people are always awaiting the future; where they fly cars, wear tinfoil and eat space food. Only to be met with disappointment… normal food, like fretzel. and since fretzel is a compressed version of a pretzel. we went for the umbrella of “why not” and line “the compressed things are the new things”. المبطط هو الجديد

Part of our support was people sending us their stuff they want to see get compressed by a hydraulic press. cause again, WHY NOT?

The copies were on the same “why not” vibe.