Avuva
Pitch work

We were approached to launch a skin care brand. leading with a brand copy launching the hair removal range. We didn’t want to take the approach of removing your body hair, covering your scars, ..etc which was the only approach used in the middle eastern world.
But we communicate that you should care for your skin cause it has been through it all with you. for the love of it.

And the line is, Avuva… Alive in your skin.